COMO HACER CAMPAÑA

COMO HACER CAMPAÑA

Hacer campaña es lograr que el mayor número de compatriotas favorezcan nuestro Partido. Existen varias formas de hacer campaña, si las conocemos y entendemos, podremos hacer nuestros esfuerzos más efectivos.

1. Tenemos que estar convencidos, racional y emocionalmente que nuestro objetivo es el mejor. Eso no es difícil si estudiamos la historia y la realidad socioeconómica de Puerto Rico.

2. Conocemos el sistema democrático, por lo tanto sabemos que las decisiones las toman la mayoría de los ciudadanos al expresarse a través de las urnas electorales. Pero … la forma de pensar y de tomar las decisiones de nuestros compatriotas pueden recibir influencias y cambiarse. La persona que puede cambiar la forma de pensar de uno o muchos compatriotas eres tú. Tenemos que saber de que podemos hacerlo y debemos hacerlo. Toda actividad, toda idea, tiene un principio; ese principio surge de una persona y esa persona puedes ser tú.

3. El mensaje de progresista lo transmitimos a otras personas mediante el esfuerzo intelectual y físico, analizando y creando ideas, formando imágenes nuevas que expliquen más claramente el porqué de nuestra causa, este es el esfuerzo intelectual. Hablando, escribiendo, participando en actividades; aportando nuestro tiempo, esfuerzo físico y recursos materiales y mediante nuestro ejemplo transmitimos el mensaje de estadidad a otros.

4. La labor la podemos realizar individualmente o en grupo. Individualmente, el mensaje que transmitimos es más personal. Cuando escribirnos a La Voz del Lector, hablamos con los amigos, asistimos a un funeral, visitamos a un enfermo o ayudamos a un compañero aunamos esfuerzos y aptitudes y nos complementamos unos a otros para llevar un mensaje más abarcador.

5. En forma directa lo hacemos en actividades identificadas con la política, tales como tertulias, mítines, caminatas, distribuyendo propaganda o sirviendo de funcionario de Colegio Electoral. Indirectamente, mediante el ejemplo que surge de nuestras actuaciones. Participando en actividades que no sean sociales, cívicas, profesionales, de trabajo y otras que no están directamente relacionadas con la política.

6. Dedicándole mucho o poco tiempo, mucho o poco esfuerzo, muchos o pocos recursos.

7. Como líder que dirige a otros, que los estimula, motiva; y entusiasma. Como seguidor que colabora, coopera, aporta desinteresadamente por la Estadidad, sacrificadamente.

8. Como líder estatal, de distrito, de precinto, de barrio, de sector o como líder voluntario, tan importante es el responsable de un pueblo, como el que está directamente relacionado con una comunidad diariamente siendo líder de barrio o sector.

Llevando el mensaje en forma agresiva y en forma sistemática, persuasivamente. Conversando, tratando de convencer o demostrando ciertos hechos para que los otros se convenzan por ellos mismos.

En forma pública, desde una posición de liderato, conocida por todos, la prensa, la radio y televisión; o privadamente en reuniones de amigos, familiares, vecinos y compañeros.

Sea cual sea la forma que entiendas mejor, puedes ayudar al Partido Nuevo Progresista, a la estadidad, a triunfar, tú y cada uno de los puertorriqueños debe hacerlo.

La principal labor del líder político es a de promover en todas las formas positivas posibles el que hablen del Partido, obras y candidatos. Principalmente organizando reuniones y actividades. Porque la campaña más efectiva y económica es de, persona a persona.

Ver  http://en.wikipedia.org/wiki/Political_campaign_staff

 

http://www.ndi.org/files/Political_Campaign_Planning_Manual_Malaysia.pdf

http://politicalresources.com/Library/HOME.htm

banner-library.gif (8457 bytes)

I. Campaign Planning
 1.Making the Decision to Run
2.Developing a Campaign Plan
3.Getting on the Ballot
4. Announcing your Candidacy 
5. How to Get Your Opponent to Do Your 
Opposition Research
6. What I Learned From the 2004 
Election
7.Quality vs. Quantity: Which Is Best for Your   Campaign? –
8. Running for Office in a College Town
9. Know the Voters: To Win: Know Who the Voters and Important People Are
10. Targeting Voters Wins
II The Candidate
 1. Overcome your Fears and Become a Great Speaker 
III. Operations
   1.The Campaign Staff
2. Raising Cash with Exec Committees 
3. Computers and Software
4. Don’t Let Overhead Weigh You Down
5. How To Use the Internet in Campaigning
6. Five Most Common Campaign Website
 Mistakes
IV Voter Contact – Promotional Materials
 
 1. Creating Legislative Newsletters that Tell  your Story
2. Yard Signz
3. Large Signz
4. Magnetic Signz
5. Tips for Successful Political Lawn Signs -Design Layout Revised
6. Tips for Successful Political Lawn Signs – Design Color Revised
7. Tips for a Successful Political Yard Sign-Type of Sign Revised
8. All of Your Questions About Sign Design Are Answered Here
 9. Aerial Billboards and Messages
10. Top 10 Yard Sign Promotion Ideas NEW
V. Voter Contact – Direct Mail
   1.Creative Legislative Newsletters that Tell Your Story
2. CD-Rom & DVD Marketing for  a New Generation of campaigning!
VI. Voter Contact – Telecommunications
 
 1. Everything you Need to Know About Voice Broadcast
VII. Voter Contact – Media Relations
   1.Meet the Press
2. Ask a Reporter Questions
3. Media Interview Questions
4. How to Write Campaign Press Releases
5. How to Make your Point and Create Sound Bites And Quotable Statements 
 6. Pssst! Want to meet more journalists online? 1/6/09
VIII. Fundraising
   1. Fundraising: Quick Tips for Candidates 
2. Some Basic Tips on Fundraising
3. The First Fundraising Letter in a Campaign
4. The Telephone as a Fundraising Tool
5. Need Bucks? Get a Pro 
6. Fundraising Message: A Candidate’s Own Story 
7. How to Increase the Value of a Donor’s Check
8. Fundraising Online
IX. Get Out the Vote (GOTV)
   1.Every Campaign’s Guide to Getting Out the Vote
2. Reaching Young Voters
IX. Polling/Survey Research
   1. Incorporating Online Opinion Surveys & Polling Into Campaign Mix

Directory of Products & Services

Political Shop

The Political Resource Library is a compilation of articles written by political professionals.   The library is a resource for cadidates, committees and others interested in practical politics.  Political Resources does not endorse the products or opinions contained in these articles.  Please credit the authors if you use any of the material.  Addtional articles for the Library should be emailed.

Career: Political Campaign Worker

A Day in the life of a Political Campaign Worker

Political campaign workers specialize in the art of winning elections. The profession includes many subspecialties: Press and public relations, polling, opposition research, fundraising, logistical organizing, and a wide range of other skills to deal with the crises of a campaign. In large campaigns, specialists representing all of these skills work together to develop integrated campaign strategies; in smaller, local elections, one or two professionals will serve as jacks of all trades, putting to use this entire range of skills and developing their expertise. Technical and tactical skills are extremely important in campaign management, but the ultimate emphasis in the profession is on winning. Campaign professionals with a reputation for victory can have lucrative, prominent careers; those who participate in too many losing campaigns will have trouble finding work. This is a career for people who love the thrill of the chase. Many get into the profession by volunteering for a particular candidate they support and falling in love with the excitement of campaigns. In the weeks preceding elections, campaign professionals work full time, twenty-four hours a day, seven days a week, as they plan and coordinate down-to-the-wire campaign strategies. Deadline pressure is intense, as election day provides a final test of the staff’s campaign work. Many in the profession thrive on the pressure; others burn out and find other work. Campaign management is also highly public work. Pollsters and researchers may work behind the scenes, but the press and public relations specialists, and those who wish to rise to the top of the profession and become campaign managers, must feel comfortable working with the media. At the highest level of political campaigns, statements and actions of senior campaign aides are as those of the candidate. Some relish this visibility; others find it one of the profession’s major drawbacks.

Paying Your Dues

The career campaign professional’s first exposure to politics is usually as a volunteer for a campaign, perhaps over summer vacation while still a student. Volunteers perform the bulk of the low-level jobs in every campaign, but they are often found in positions of substantial responsibility in smaller, local campaigns. A bright, hard working volunteer can rise rapidly in a re-election staff, and this is often the best way to acquire the credentials that can lead to a career working on major political campaigns. In some of the profession’s disciplines, educational or career background is also extremely important. Training in statistics is a prerequisite to polling and voter analysis; many influential pollsters have doctorates in statistics. Many political workers begin as journalists and then put their knowledge of the media to use as press aides and campaign spokespeople. A degree in political science can also be useful. Some universities offer masters degrees in political management, itself a testament to the wide range of skills required to manage a campaign. This can also be an effective route into the profession.

Associated Careers

Campaign workers often depart to fields where the skills they have developed will be valuable, such as advertising, public relations, and journalism. Some go to law school, often with an eye towards developing their own political careers. The more senior victorious campaign workers often take jobs as press secretaries, political and policy consultants, or general staff workers in the administrations of their successful candidates.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.